In part 2 of our Music Marketing Fundamentals series, Circa and Corrin discuss the Permission and Nurturing stages of the Listener Journey. Finally unlock the true potential of your entrepreneurial brain; gain mastery over the skeleton behind every successful music marketing campaign!
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In part 1 of our Music Marketing Fundamentals series, Circa and Corrin discuss the first two stages of the listener journey: Introduction and Education. Finally unlock the true potential of your entrepreneurial brain; gain mastery over the skeleton behind every successful music marketing campaign!
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Since its beginning, the music industry has been under heavy government regulation: copyright laws control much of the economy of the music business. Today, there are many voices on the frontline arguing for the abolishment of all intellectual property, including copyright laws…
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In 2016, Jack McCarthy was a bedroom pop producer looking for a job. Now, two years later, he is team lead for one of the preeminent music marketing agencies of today. What might you be only two years away from?
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Facebook Ads don’t work. You don’t have time to market yourself. Your music is too niche too market. Marketing wont work for you because you’re a special unique type of musician that is completely different from all other musicians…
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Selling out live shows with digital tour marketing is one of the hardest things to do if you’re not already super famous – which is why we’ve spent many episodes talking about the subject. Last week, we released our all new training, “Selling Tickets For Live Shows”, and in this episode…
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Steve Knopper is an author and contributing editor and writer for Rolling Stone, Wired Magazine, Wall Street Journal, and New York Times. In 2009, Steve released Appetite For Self Destruction, which detailed the Napster era of the music industry and revealed some of the most reactionary and disastrous events of the industry’s history.
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Copyright laws were put in place to protect creators… but may they actually be doing more harm than good? What are the impacts of copyright law on the way that an industry functions? And, is the recent scandal involving the Music Modernization Act just par for the course in our industry?
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