EP68: Permission and Nurturing (Music Marketing Fundamentals, 2 of 4)

How does someone go from "I've never heard of you" to "I'm your hugest fan"? What are the necessary steps that go between those two extremes? Programming the psychological "journey" that your listeners take should be your primary focus...

In this 4-part series, we're going in-depth on the fundamental framework that guides every decision, strategy, campaign, and win here at Indepreneur: The Buddy System. Listen in as our co-Founders give you the full blueprint for creating a rock-solid business around your artistry that produces life-long fans like clockwork.

In this episode, Circa and Corrin discuss the Permission and Nurturing stages of the listener journey. Getting your listener's "Permission" to speak with them is essential to building a long-term, contactable fan base.

The Nurturing stage ensures that you are a good steward of your artist-to-fan relationship - doing cool things for your fans as much as possible. Listen carefully to this episode - this is the missing piece to music marketing that most music industry professionals drop the ball on!

DISCOVER:

How to generate positive year-over-year music revenue
Why the "First Purchase" is different than any other
How your fans are split up into groups of "buying types"
When you should take a loss in order to create a customer
Why "Follow-Up Purchases" are generally more profitable
The "Cost of Acquisition" for customers in ANY business
What types of products to offer in these stages
PLUS: The Arithmetic Behind A Successful Online Business

RESOURCES MENTIONED:

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