Music marketing and business for independent musicians

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Jack McCarthy

Author Archives: Jack McCarthy

EP296: Results, Metrics, and How To Avoid Wasting Money on Ads For Your Music

Join us as we break down the science of running successful ads for your music and the mindset to make the best media buying decisions!

EP295: Seeing The Future: The Next 10 Years In The Music Industry

Step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond!

EP294: 5 Music Business Blind Spots and How To Spot Them

Join us as we take you through 5 music business blind spots that we analyze with artists at our agency, IndieX, to help them grow!

EP293: How To Sell More Music and Merch At Black Friday 2023

Join us as we present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career!

EP292: The Keys To Successful Crowdfunding for Musicians

Join us and our special guest Kyle Kraft as we discuss the keys to successful crowdfunding for artists and bands!

EP291: Bullying The Music Industry About Email Marketing

Join us for an inbox deep dive, examining emails from Ariana Grande, Nicki Minaj, and Taylor Swift, and more to bring the best (and worst) practices in the industry!

EP290: Why Spotify Trigger Cities Make Growth Impossible

Join us as we discuss the Spotify Recommendation Engine, artist growth, and the scientifically bankrupt concept of Spotify trigger cities!

EP289: 2 Music Marketing Truths and A Lie

Join us as we unpack 2 hard truths and one lie about music marketing, learned from 7 years of running our music marketing agency, IndieX!

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