EP289: 2 Music Marketing Truths and A Lie
In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?
In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.
If you're looking to make informed, strategic decisions about your music career, this episode is packed with truth and avoid the pitfalls of bad, overhyped marketing tactics!
DISCOVER:
RESOURCES:
Sam Buckingham: Tour Titan
Sam Buckingham's potent new album DEAR JOHN debuted at #2 on the AIR independent album charts.
The album saw Buckingham on an impressive tour run throughout 2022, with 27 dates on her sell-out DEAR JOHN tour, and a jam-packed 7 weeks on
The Festival of Small Halls summer tour.Adding to that, Buckingham has recently toured alongside tour alongside Kate Miller-Heidke, Paul Kelly, Tim Freedman and Ben Lee and appeared at Queenscliff and Woodford Folk Festivals. 2023 sees the DEAR JOHN tour continue, with Buckingham recently completing a NSW/QLD/ACT run of sell out shows.
More dates across NSW, QLD, ACT, TAS, WA and SA are still to be announced.โIconicโ - Kia Handley (ABC).
Sam Buckingham'๐จ ๐๐ฃ๐๐๐๐ผ๐ฌ๐๐ง๐๐จ ๐ฅ๐ง๐๐ฏ๐ ๐ฅ๐๐๐ ๐๐๐ ๐๐ฃ๐๐ก๐ช๐๐๐จ:
Personalized IndieAwards TrophyFeature in our newsletter and socialsSpecial profile badges within our communityIndieSwag Music feature in an episode of the Creative Juice PodcastFrom our friends at Disc Maker: 300 full-color CDs in 4-panel Eco-WalletsTwo consults with our IndieX Account Strategists$500 AD BUDGET