Episode 55: How the Music Industry Loses Billions Of $$$ In Sales Every Year

Creative Juice Podcast, Indepreneur, Music Marketing, Kyle Lemaire, Corrin Campbell, Music Industry, Indie Artists, independent Artists, Direct response marketing, Artist Marketing, Artist management, Fan data, gainings fans, music fans,

The music industry clocked $17.1 billion in sales last year - but we estimate that number could have been at least twice that amount. Artists are not collecting and using much of the fan data available to them. The data they are paying attention to is not the kind that can increase sales velocity and grow their business.

In this episode, we're breaking ground on our latest training: Ones and Zeros 101. Listen as training instructor Corrin Campbell unpacks the data you should be paying attention to (that many of our agency clients come to us NOT having!)

Do you know how many visitors you had on your website this month? Do you know what pages they visited? Find out what crucial analytics you're letting slip through your fingers on this episode of Creative Juice!

DISCOVER:

  • Breaking down One’s and Zero’s with its creator Corrin Campbell
  • New updates and insight on IndiePro
  • The difference between metrics and data
  • Behind the curtain of some of our agency services
  • Lessons learned from our agency and testing grounds Artists
  • The importance of Data Layers, Google Analytics, Facebook Pixel and other tracking tools
  • PLUS: Projects for the future of Indepreneur & the Indie revolution

RESOURCES MENTIONED:

​IndieX Agency Service

Ones and Zeros 101

INDIEPRO

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