EP98: Why The Music Industry May Be The Merch Industry

Musicians draw some of the most intense brand loyalty in the world of business - and for good reason! But, out of all the businesses that function by creating an audience, musicians probably make the least money off that loyalty...

In this episode, Circa and Corrin discuss why the Music Industry may be more aptly named the Merch Industry. You'll learn why artists have a unique opportunity for creating diverse, inventive lines of products beyond the regular old apparel.

With such a large opportunity for monetization at hand, Indies will lead the future of merchandising in the entertainment industry - all you have to do is accept the challenge!

DISCOVER:

  • Why music industry economic statistics are not accurate
  • How Justin Bieber's planned his brand monetization
  • What steps A.J. Crew took to print custom plush toys and blotter paper
  • Why the Insane Clown Posse has a sturdier business than 99% of artists
  • How Post Malone sells through e-mail marketing (when he does, that is)
  • PLUS: The plan for a full month of music merchandise education

RESOURCES MENTIONED:

Justin Bieber's Trademark Registration

A.J. Crew's "excuses" Acid Blotter Paper

A.J. Crew "excuses" Sales Page

Post Malone's "Goodbyes" Marketing Email

Insane Clown Posse's Store

The Misfits Store