EP73: How Your Fan Emails Are Sent and Received (List Hygiene 101)

Does Email Marketing not work for you? Are your emails always sent to the Spam or Promotions folder? Do you have open rates below 20%?

Email Marketing can be the most profitable marketing channel in your artistic business... IF you use it correctly! In this episode, our co-Founders are digging in to the nerdy processes going on behind the scenes in your email marketing platform.

This episode will make you far and away more knowledgeable about email marketing than any of your fellow musicians - and it will help you make more sales, get higher open rates, and have an all-around better email list!

DISCOVER:

  • How your emails are actually sent out to fans (email servers)
  • What an "ESP" is and why they play a role in your email deliverability
  • Which signals tell ESPs that you are a great mailer (and which do NOT)
  • How to tell your fan's inboxes that your emails are golden
  • Why you are ending up in the Spam/Promotions folder
  • When to unsubscribe your subscribers (and when to win them back!)
  • PLUS: Secrets of Email Marketing Mastery

RESOURCES MENTIONED:

12 Ways To Improve Email Deliverability

Email Domains and Deliverability: How Setup Affects Your Sending