EP69: Affirmation and Ascension (Music Marketing Fundamentals, 3 of 4)

How does someone go from "I've never heard of you" to "I'm your hugest fan"? What are the necessary steps that go between those two extremes? Programming the psychological "journey" that your listeners take should be your primary focus...

In this 4-part series, we're going in-depth on the fundamental framework that guides every decision, strategy, campaign, and win here at Indepreneur: The Buddy System. Listen in as our co-Founders give you the full blueprint for creating a rock-solid business around your artistry that produces life-long fans like clockwork.

In this episode, we're breaking into the stages of the Listener Journey where all the revenue is generated - the Affirmation and Ascension stages. If you've paid attention up until this point, everything will start to make a lot of sense once you've heard this episode!

The Affirmation stage allows you to create first-time customers through the art of "Offer Creation". You'll learn how to optimally create customers and then Ascend them over the long-term to generate consistent revenue for your music career!

DISCOVER:

  • The psychology behind the "First Purchase" your fans make
  • Why "Crafting Offers" is the most important business skill
  • The different "Buying Types" your fans are grouped in
  • When creating customers is worth more than money 
  • Why "Follow-Up Sales" are easier and more profitable
  • What types of products to offer on the back end
  • The Hidden Arithmetic Behind Any Successful Business
  • PLUS: How to "unique-ify" your offers to make them better

RESOURCES MENTIONED:

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This information has been behind every listener, fan, and customer we've created for our agency and portfolio artists... and now it's YOURS!

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