EP337: The Long Game And The Road To Profitability As An Artist

The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!

In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!

If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!

DISCOVER:

  • Why The Path To Profitability In Music Requires A Long-term Perspective
  • How To Set Realistic Goals At The Intersection of Art And Commerce
  • What Resources You Need To Invest In Your Marketing 
  • What ROI To Look For On Your Time And Capital
  • How To Use Vanity Metrics Intelligently
  • Why Your Marketing Efforts Should Always Enhance Your Creativity
  • Why Artists Are Uniquely Built To Be Great Marketers

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