Episode 35: What To Focus On (And What To Ignore) In 2018

indepreneur, podcast, artists, interviews, music, industry, business, marketing, promotion

How do you stay on the cutting edge of the latest music industry trends when marketing your music?  How do you know what is important information and what is just noise?

The music industry has been historically clueless when predicting which technologies, tactics, and strategies will be important going forward. Don't believe me? Just spend some time studying the RIAA in the early 2000s. So how do you get good information?

After spending over $100,000 on paid traffic, apps, and music marketing strategies in 2017, we're ready to report the most important new topics in music marketing for 2018. And they may not be what you expect...

NOTE: We referred to the company UnitedMasters as UnitedArtists. Sorry for the mixup!

DISCOVER:

  • How much the Indie community has grown in 10 months
  • info-circle
    Why blockchain technology won't save the music industry
  • How micropayments will forever change content consumption
  • Which data platforms are your friend (and which ones aren't)
  • Why Messenger marketing will eat other platforms in 2018
  • Why C.M.Q.C. should be your main focus until you reach it
  • What "Gating Inversion" is and how to take advantage of it
  • PLUS:  A brief look at how far you've already come

RESOURCES MENTIONED:

ManyChat (Messenger Bot Platform)
UnitedMasters (TechCrunch article)