EP104: Growing Your Spotify With Advertising

The average Spotify stream pays out $0.005, and the average cost-per-click to Spotify from any ad platform is about $0.20. That means every listener you send to Spotify through ads must stream your song at least 40 times in order for you to break even. So, growing your Spotify with ads is hopeless... right?

In this episode, Corrin quizzes Circa on his top-down advertising strategy for Spotify growth. You'll learn whats working right now, what a good long term traffic strategy looks like, and what to avoid when advertising to Spotify. If you've got a little bit of experience running ads, this may unlock major "a-ha's" for you!

While advertising to Spotify is incredibly dicey, there are strategies you can implement that run perpetually and increase your time-to-profit with your Spotify account. These strategies can even be applied to other streaming platforms - the only thing you have to do is implement what you learn!

DISCOVER:

  • The 3 destinations for Direct-to-Spotify ads and how they differ in terms of strategy
  • Why advertising to Spotify is the riskiest business in digital music marketing
  • How to accurately track the results of Direct-to-Spotify campaigns (and when you can't)
  • What creative to use to build playlists, artist followers, and song streams
  • When it's appropriate to send a cold audience directly to Spotify
  • PLUS: Shocking results from inside the Testing Grounds

RESOURCES:

The Spotify Field Guide Training (Standalone, 50% OFF!)

INDIEPRO $1 Trial