EP102: Spotify Marketing and Discovery At Scale

Since Spotify became the dominant streaming platform, Indies have been seeking strategies for success on the platform. Unfortunately, the economics of Spotify growth are not so clear cut - tracking your results and optimizing Spotify campaigns is a massive headache...

In this episode, Circa and Corrin discuss the current status of Spotify marketing, detailing Circa's findings in testing and validating strategies for the Spotify training. This episode also kicks off an entire 3-week arc of Spotify Marketing episodes - so get ready to apply what you learn...

If you've been looking for the straight-dope on how Spotify works and how you should market for the platform, you do not want to miss this series!

DISCOVER:

  • What challenges any artist will face in marketing to Spotify
  • Which genres perform best on Spotify and the strategies behind them
  • How long it takes to tip Spotify economics in your favor (break even then profit)
  • Why Spotify is a dominant discovery path and what that means for streaming wars
  • What properly researched playlisting does for your Spotify growth
  • PLUS: A sneak peek into our latest Spotify Field Guide training in INDIEPRO

RESOURCES:

Get INDIEPRO for 30 days... for just $1 (incl. Spotify Field Guide)